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The Challenge

To help the LCBO pivot to meet the urgent needs of Ontarians at the start of the pandemic. The solution had to create impact across Ontario, protect the LCBO’s reputation and engage its consumers and employees.   

Our Approach

We leveraged the Spirit of Sustainability platform to redirect the LCBO’s full resources to drive fundraising to help Ontario handle food insecurity emergent during the pandemic. 

Our Collective Impact

In just 21 days, we raised $3.3 million in emergency funding to support and sustain food relief programs across Ontario. 

* Video credit: LCBO

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