The start of our second decade.
Almost, but not quite yet our awkward teen years.
While much has changed since we started amidst the financial crisis of 2008, many of the challenges we face in an often divided and fragile world remain the same, perhaps with greater urgency to find solutions. What is heartening, however, is the response this is beginning to generate from citizens, consumers, corporate, and community leaders alike.
For the first time, in 2019, a statement signed by 181 CEOs at the Business Roundtable redefined the purpose of a corporation to promote “an economy that serves all Americans”. What once felt like the 11th item on the C-suite’s Top 10 list is now earning serious focus and attention, driven in no small part by the growing chorus of consumers, employees, and shareholders each demanding more from brands. And nowhere is this more evident to us than in the passion and drive of our clients and our team.
We are fortunate to work every day alongside others who share our desire for a happier, healthier, more equitable, and sustainable world. From clients with audacious goals - like halving food insecurity in Canada, and closing the expected gap of 18 million frontline healthcare workers globally by 2030 - to more modest, but no less meaningful ambitions - like helping new refugees to get acclimated in the United States, and making Toronto a more accessible and inclusive place for people with disabilities - each project we take on offers a unique challenge and opportunity to shift business and consumer behaviour for the better.
And outside the work, our team strives daily to make positive changes in their own lives, and to lend their talents and energy to organizations and issues they care about personally. In life, we don’t often pause to celebrate what we’ve achieved. We’re too eager and anxious for what’s ahead. This report is one attempt to do just that. To reflect on a year of accomplishments, big and small.
With heartfelt thanks,