The Challenge

Theory had already integrated a well-developed skeleton of their social impact commitment into their business. What the brand needed was a well-defined and organized social impact “muscle” to help them articulate their social purpose and carry their commitments forward.

Our Approach

We partnered with Theory in building out and positioning their robust sustainability program including a rigorous framework, a set of activities, as well as a series of commitments.  We helped the brand connect their theory to their practice, by developing the Theory for Good Playbook. The Playbook details Theory’s sustainability pillars, partnership criteria, best practises, a detailed language guide and FAQs. 

Our Collective Impact

We helped Theory focus on growing a thriving program within and beyond their organization, by equipping them with a memorable and authentic set of tools to communicate their social impact, internally and externally.  

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