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City of Toronto

TORONTO FOR ALL - BLACK MENTAL HEALTH

The Challenge

To raise awareness about the impact of anti-Black racism on the mental health of Black Torontonians.

Our Approach

We knew that tackling such a complex issue demanded more force and permanence than a transit shelter driven ad campaign. So we partnered with City Hall and got Mayor Tory to sign a declaration creating an official Black Mental Health Day for Toronto. The purpose of this day: To focus our city’s awareness on systemic and overt anti-Black racism’s toll on mental health in Black communities, and to strategize collectively to address it, long term.

We recommended the first ever Black Mental Health Day take place March 2nd, 2020, the first Monday following Black History month. We partnered with Black community health leaders to facilitate public events and conversations, both digitally and in spaces across the province, engaging diverse Black Torontonians and allies against racism, alike.
 

Our Collective Impact

The first-ever Black Mental Health Day was a success, with attendance in several locations as far as Ottawa, whose Mayor was inspired to declare the city’s own Black Mental Health Day. National and local news joined in the conversation, and #BlackMentalHealthDay trended Canada-wide on twitter. 

 

Black Mental Health Day will land every first Monday in March from now on, as a reminder to drive engagement on this important issue at a community and systemic level.

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City of Toronto

TORONTO FOR ALL - EAST ASIAN ANTI-RACISM

The Challenge

To find a way to build awareness of the presence of systemic anti-East Asian racism in Toronto, that COVID-19 has unveiled and amplified

Our Approach

We launched a series of short videos in which local East-Asian influencers spanning journalism, sports and politics, delivered their personal accounts, facts about anti-East Asian racism’s systemic character, and forceful calls to action. During a challenging and traumatic time, when community solidarity was most needed, we  helped give Torontonians tools and confidence to be an effective ally in ensuring our City is a Toronto for All.

Our Collective Impact

We increased awareness, engagement and conversation about the enduring presence of anti-East Asian racism in Toronto.

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