To help UNIQLO USA reshape its 2019 holiday cause-marketing campaign and bring it to life in-store and online.
We identified a compelling and relevant issue where UNIQLO had credibility and resonated with customers and employees. We showcased their employees who are recent refugees to America.
The campaign highlighted UNIQLO's commitment to hiring and supporting new refugees. We surpassed their fundraising goals by 128% this holiday season for the communities supported by the IRC.